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September 2017

Below is the Table of Contents. We have selected a few articles that you can read in their entirety online.

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Retiring NSAA president Michael Berry talks about he past, present, and future of the industry he's served for more than 50 years.

SAM asked several top executives from across the country, "What are the top priorities for the new president?"

SAM goes undercover to ask, "What is Glamping?"

Roughing It?

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Glamping—glamorous camping—is a hot new trend, and winter resorts are the perfect spot to implement it.

High Flying Brand Ambassadors

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Sponsoring athletes makes a lot of sense for both resorts and the talent, especially when the relationship is managed well.

We Teach People

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Improving the first-time experience for would-be skiers and riders requires a concerted effort across a resort.

Get In, Get Out

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Leading rental shop practices for handling newcomers to skiing and riding.

Attending to Your Attendants

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There's more to the lift attendant's job than simply loading chairs. Here are several training and educational tips to cover all the bases.

Construction Site :: September 2017

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Lift upgrades, lodge expansions, and mountain bike projects are underway at resorts across North America.

Idea Files :: September 2017

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A cat track rotisserie table is this month's featured innovation.

Publisher's Memo :: September 2017

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Working the Olympic Angle.

New & Views :: September 2017

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Season's pass developments, NSAA priorities, supplier news, and more.

The War Within

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A war for talent is raging, and it’s the one inside your organization that matters most.

Revamp Your Recruiting Strategy

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How one ski area went from struggling to meet staff quotas to selecting applicants off a waiting list.

Giving Staff Their Turns

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Being on-snow drives the employee experience, and that fact of resort life makes injury prevention and risk management key goals for managers.

The LSSM/BAF Triple Play

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The Winter Olympics, World Snow Day, and the Bring a Friend Challenge offer superb opportunities for promoting skiing and riding.